Freshpaint is a HIPAA-compliant data platform that replaces unsafe tracking technologies with a Business Associate Agreement (BAA) protected system, ensuring sensitive patient information is never shared with non-compliant tools. The platform enables healthcare marketers to collect and analyze customer data while maintaining compliance with privacy regulations, thereby enhancing marketing effectiveness without risking data breaches.
Funding
$41.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
- Startup funding source · Source unavailable
Founders
Product
Problem
Healthcare marketers face challenges in leveraging website tracking technologies for advertising and analytics due to the risk of violating HIPAA regulations and exposing Protected Health Information (PHI) to non-compliant third-party tools. Native trackers automatically collect IP addresses, device IDs, and browsing behavior, which, when combined with health-related content, constitutes PHI and creates compliance risks.
Solution
Freshpaint offers a HIPAA-compliant healthcare privacy platform that replaces unsafe tracking technologies with a Business Associate Agreement (BAA)-supported system, ensuring sensitive patient information is never shared with non-compliant tools. The platform blocks data to any non-compliant tool by default, reducing compliance risks caused by human error. Freshpaint creates an anonymous identification for every visitor, so you can still get a complete view of the customer journey while protecting privacy. It also leverages existing Google Tag Manager setups and secure server-side connections to ensure tools like Google Analytics and Google Ads work without direct access to PHI.
Target Audience
The primary audience includes healthcare marketers and organizations that need to collect and analyze customer data while adhering to HIPAA regulations.
Features
- BAA-supported platform for centralizing website data collection in a HIPAA-compliant manner
- Automatic blocking of data to non-compliant tools, ensuring a safe-by-default approach
- Anonymous visitor identification to preserve the customer journey while protecting privacy
- Secure server-side connections to integrate with existing tools like Google Analytics and Google Ads without exposing PHI
- Web tracker manager for enhanced visibility and control over website trackers
- Support for Google Tag Manager, Autotrack, and Precision Tracking APIs
- Integrations with analytics, advertising, maps, translation, data warehouse, and video platforms