About Freshpaint

Freshpaint is a HIPAA-compliant data platform that replaces unsafe tracking technologies with a Business Associate Agreement (BAA) protected system, ensuring sensitive patient information is never shared with non-compliant tools. The platform enables healthcare marketers to collect and analyze customer data while maintaining compliance with privacy regulations, thereby enhancing marketing effectiveness without risking data breaches.

```xml <problem> Healthcare marketers face challenges in leveraging website tracking technologies for advertising and analytics due to the risk of violating HIPAA regulations and exposing Protected Health Information (PHI) to non-compliant third-party tools. Native trackers automatically collect IP addresses, device IDs, and browsing behavior, which, when combined with health-related content, constitutes PHI and creates compliance risks. </problem> <solution> Freshpaint offers a HIPAA-compliant healthcare privacy platform that replaces unsafe tracking technologies with a Business Associate Agreement (BAA)-supported system, ensuring sensitive patient information is never shared with non-compliant tools. The platform blocks data to any non-compliant tool by default, reducing compliance risks caused by human error. Freshpaint creates an anonymous identification for every visitor, so you can still get a complete view of the customer journey while protecting privacy. It also leverages existing Google Tag Manager setups and secure server-side connections to ensure tools like Google Analytics and Google Ads work without direct access to PHI. </solution> <features> - BAA-supported platform for centralizing website data collection in a HIPAA-compliant manner - Automatic blocking of data to non-compliant tools, ensuring a safe-by-default approach - Anonymous visitor identification to preserve the customer journey while protecting privacy - Secure server-side connections to integrate with existing tools like Google Analytics and Google Ads without exposing PHI - Web tracker manager for enhanced visibility and control over website trackers - Support for Google Tag Manager, Autotrack, and Precision Tracking APIs - Integrations with analytics, advertising, maps, translation, data warehouse, and video platforms </features> <target_audience> The primary audience includes healthcare marketers and organizations that need to collect and analyze customer data while adhering to HIPAA regulations. </target_audience> ```

What does Freshpaint do?

Where is Freshpaint located?

Freshpaint is based in San Francisco, United States.

When was Freshpaint founded?

Freshpaint was founded in 2019.

How much funding has Freshpaint raised?

Freshpaint has raised 41850000.

Location

San Francisco, United States

Founded

2019

Funding

41850000

Employees

87 employees

Major Investors

Threshold

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Freshpaint

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Executive Summary

freshpaint.io 5K+

Crunchbase

Founded 2019 – San Francisco, United States

Funding

Estimated Funding

$20M+

Major Investors

Threshold

Team (75+)

No team information available.

Company Description

Problem

Healthcare marketers face challenges in leveraging website tracking technologies for advertising and analytics due to the risk of violating HIPAA regulations and exposing Protected Health Information (PHI) to non-compliant third-party tools. Native trackers automatically collect IP addresses, device IDs, and browsing behavior, which, when combined with health-related content, constitutes PHI and creates compliance risks.

Solution

Freshpaint offers a HIPAA-compliant healthcare privacy platform that replaces unsafe tracking technologies with a Business Associate Agreement (BAA)-supported system, ensuring sensitive patient information is never shared with non-compliant tools. The platform blocks data to any non-compliant tool by default, reducing compliance risks caused by human error. Freshpaint creates an anonymous identification for every visitor, so you can still get a complete view of the customer journey while protecting privacy. It also leverages existing Google Tag Manager setups and secure server-side connections to ensure tools like Google Analytics and Google Ads work without direct access to PHI.

Features

BAA-supported platform for centralizing website data collection in a HIPAA-compliant manner

Automatic blocking of data to non-compliant tools, ensuring a safe-by-default approach

Anonymous visitor identification to preserve the customer journey while protecting privacy

Secure server-side connections to integrate with existing tools like Google Analytics and Google Ads without exposing PHI

Web tracker manager for enhanced visibility and control over website trackers

Support for Google Tag Manager, Autotrack, and Precision Tracking APIs

Integrations with analytics, advertising, maps, translation, data warehouse, and video platforms

Target Audience

The primary audience includes healthcare marketers and organizations that need to collect and analyze customer data while adhering to HIPAA regulations.