Fresho

About Fresho

Fresho is a wholesale food order management platform that enables fresh food suppliers and their customers to manage online ordering, picking, invoicing, and payments within a closed marketplace. This system addresses inefficiencies in the food supply chain by automating order management and enhancing customer relationships for over 50,000 venues.

```xml <problem> Fresh food suppliers and their customers often struggle with inefficient order management processes, relying on manual methods like phone calls, emails, and handwritten notes. This can lead to errors, wasted time, and difficulties in tracking stock and managing payments within the wholesale food supply chain. </problem> <solution> Fresho offers a closed marketplace platform designed to streamline order management for fresh food wholesale suppliers and their customers. The platform automates online ordering, picking, invoicing, and payments, enhancing customer relationships and improving overall business operations. By integrating with ERP systems and utilizing AI to process orders, Fresho ensures real-time stock updates, reduces manual tasks, and improves cash flow for suppliers while providing a user-friendly ordering experience for venues. </solution> <features> - Online ordering portal for customers with access to latest prices, specials, and invoices - AI-powered order processing to automatically convert emails, texts, and voicemails into sales orders - Real-time inventory management to prevent overselling and reduce waste - Automated invoicing and payment processing to improve cash flow - Integration with ERP platforms to extend functionality and improve customer service - Delivery management tools to streamline delivery routes - Reporting and insights dashboard for sales and product analysis - Mobile app for customers to easily place and track orders </features> <target_audience> Fresho primarily targets fresh food wholesale suppliers, including those specializing in fruit and vegetables, seafood, meat, poultry, coffee, and other food and beverage products, as well as the restaurants, cafes, hotels, and bars that order from them. </target_audience> <revenue_model> Fresho operates on a subscription-based model, charging suppliers a one-off setup fee and a monthly subscription fee based on order volume, while it remains free for their customers to order. </revenue_model> ```

What does Fresho do?

Fresho is a wholesale food order management platform that enables fresh food suppliers and their customers to manage online ordering, picking, invoicing, and payments within a closed marketplace. This system addresses inefficiencies in the food supply chain by automating order management and enhancing customer relationships for over 50,000 venues.

Where is Fresho located?

Fresho is based in Melbourne, Australia.

When was Fresho founded?

Fresho was founded in 2016.

How much funding has Fresho raised?

Fresho has raised $61.1M.

Who founded Fresho?

Fresho was founded by James Andronis and Huw Birrell.

  • James Andronis - Co-founder
  • Huw Birrell - Co-founder
Location
Melbourne, Australia
Founded
2016
Funding
$61.1M
Employees
87 employees
Major Investors
Geoff Tarrant

Fresho

10
Relative Traction Score based on online presence metrics compared to companies in the same age group.

Executive Summary

Fresho is a wholesale food order management platform that enables fresh food suppliers and their customers to manage online ordering, picking, invoicing, and payments within a closed marketplace. This system addresses inefficiencies in the food supply chain by automating order management and enhancing customer relationships for over 50,000 venues.

fresho.com5K+
Founded 2016Melbourne, Australia

Funding

No specific funding rounds found.

Total Funding

$61.1M

Backed by

Geoff Tarrant

Team (75+)

James Andronis

Co-founder

Huw Birrell

Co-founder

Company Description

Problem

Fresh food suppliers and their customers often struggle with inefficient order management processes, relying on manual methods like phone calls, emails, and handwritten notes. This can lead to errors, wasted time, and difficulties in tracking stock and managing payments within the wholesale food supply chain.

Solution

Fresho offers a closed marketplace platform designed to streamline order management for fresh food wholesale suppliers and their customers. The platform automates online ordering, picking, invoicing, and payments, enhancing customer relationships and improving overall business operations. By integrating with ERP systems and utilizing AI to process orders, Fresho ensures real-time stock updates, reduces manual tasks, and improves cash flow for suppliers while providing a user-friendly ordering experience for venues.

Features

Online ordering portal for customers with access to latest prices, specials, and invoices

AI-powered order processing to automatically convert emails, texts, and voicemails into sales orders

Real-time inventory management to prevent overselling and reduce waste

Automated invoicing and payment processing to improve cash flow

Integration with ERP platforms to extend functionality and improve customer service

Delivery management tools to streamline delivery routes

Reporting and insights dashboard for sales and product analysis

Mobile app for customers to easily place and track orders

Target Audience

Fresho primarily targets fresh food wholesale suppliers, including those specializing in fruit and vegetables, seafood, meat, poultry, coffee, and other food and beverage products, as well as the restaurants, cafes, hotels, and bars that order from them.

Revenue Model

Fresho operates on a subscription-based model, charging suppliers a one-off setup fee and a monthly subscription fee based on order volume, while it remains free for their customers to order.

Sources:

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Fresho - Funding: $61.1M | StartupSeeker