Fresh Inset Vision utilizes patented Vidre+ technology to extend the shelf life of fruits, vegetables, and flowers by gradually releasing an ethylene blocker, which slows down the ripening process. This solution significantly reduces food waste and enhances product quality during storage and transport, benefiting producers, distributors, and consumers alike.
Funding
$5.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Fresh produce and floral products experience significant post-harvest losses due to ethylene exposure, leading to spoilage, reduced shelf life, and economic losses for producers, distributors, and retailers. Current methods for preserving freshness can be inflexible, costly, and require significant capital investment. This results in substantial food waste and limits the ability to transport produce over longer distances.
Solution
Fresh Inset Vision offers Vidre+, a patented technology that extends the shelf life of fruits, vegetables, and flowers by gradually releasing an ethylene blocker. This solution can be implemented through customizable stickers or printable complexes applied at any point in the post-harvest supply chain. By slowing down the ripening process, Vidre+ reduces spoilage, maintains product weight by minimizing water loss, and preserves nutritional value, ultimately reducing waste and enhancing product quality during storage, transport, and retail display. The technology is designed to be simple to use, affordable, and flexible, requiring no reorganization or additional capital investment.
Target Audience
The primary target audience includes fruit and vegetable producers, wholesalers, retailers, and floral providers seeking to reduce post-harvest losses, extend shelf life, and improve product quality. Consumers also benefit through reduced food waste and longer-lasting produce.
Features
- Patented Vidre+ technology for timed and gradual release of ethylene blockers.
- Customizable sticker and printable complex formats for flexible application.
- Effective on a wide variety of fruits, vegetables, and flowers.
- Reduces weight loss and dehydration in produce.
- Maintains firmness, color, and nutritional value.
- Extends shelf life by days or even months, depending on the species.
- Suitable for use with returnable, biodegradable, and recyclable packaging.