Fresh Factory provides a cold chain logistics solution that includes storage, packaging, and distribution of perishable goods through a growing network of temperature-controlled facilities across Indonesia. This service addresses the challenges of maintaining product freshness and efficient delivery for businesses in the e-commerce and retail sectors.
Funding
Funding not disclosed
Founders
Product
Problem
Many businesses in Indonesia, particularly those in e-commerce and retail, face challenges in maintaining the freshness of perishable goods due to inadequate cold chain logistics. This results in product spoilage, reduced shelf life, and difficulties in efficient distribution across the archipelago.
Solution
Fresh Factory offers a comprehensive cold chain logistics solution that addresses these challenges by providing temperature-controlled storage, packaging, and distribution services. Through a network of strategically located cold storage facilities, Fresh Factory enables businesses to store products in frozen, chilled, cool, or dry environments, ensuring optimal preservation. The company also provides fulfillment services, including packaging and delivery to meet customer orders, as well as transportation services from production sites to distribution centers and directly to customers. Additionally, Fresh Factory offers enabler services to assist businesses in initiating online sales, processing services to transform raw materials, B2B procurement solutions, and cross-border shipping.
Target Audience
Fresh Factory primarily serves businesses in the e-commerce, retail, food and beverage, and agricultural sectors in Indonesia that require reliable cold chain logistics for perishable goods.
Features
- Temperature-controlled storage with frozen, chilled, cool, and dry zones
- Fulfillment services including packaging and delivery
- Transportation services covering the entire supply chain
- Enabler services to facilitate online sales for businesses
- Processing services for raw material transformation
- B2B e-procurement solutions for corporations
- Cross-border shipping capabilities
- Digital marketing support for online businesses
- Tenant-to-tenant (T2T) services for business collaboration
- Partnerships with reseller platforms for expanded distribution