John W. Maloney
Founder & CEO
F
FreeWheel
FreeWheel provides a unified programmatic platform that lets media buyers access premium streaming video inventory and lets publishers sell that inventory across CTV, OTT and other screens. The platform uses AI‑driven analytics and real‑time automation to optimize bids, targeting and revenue yield, while offering a single interface for end‑to‑end transaction workflows.
- Advertising Technology
- Artificial Intelligence
- Data & Analytics
- Enterprise Software
Updated 6 months ago
Funding
Raised to date
$8.3MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Funding rounds are not available yet.
Founders
Mike M. C C
Co-founder & CTO
Product
Problem
Media buyers and sellers struggle with fragmented streaming video inventory, manual transaction processes, and limited real‑time insights, leading to inefficient ad spend and suboptimal yield across multiple screens and platforms.
Solution
FreeWheel offers the Advertiser Suite for media buyers and the Publisher Suite for media sellers, providing a unified, programmatic platform that connects directly to premium streaming TV inventory worldwide. Built‑in AI analytics deliver real‑time performance data and automated optimization, ensuring each impression is maximized and every dollar is allocated efficiently. The platform supports end‑to‑end transaction workflows across all screens, data types, and sales channels, enabling frictionless buying and selling of CTV and streaming video ads. Integrated contextual targeting and a robust data layer give users precise audience reach while maintaining full control over bidding logic and monetization strategies.
Target Audience
Primary customers are media agencies, advertisers, and brand marketers seeking efficient streaming video buying, as well as publishers, broadcasters, and OTT platforms that need to monetize premium video inventory across multiple screens.
Features
- Direct access to premium streaming video inventory from leading publishers via a single buy‑side and sell‑side interface
- AI‑driven analytics and real‑time automation that optimize impression performance and revenue yield
- Cross‑screen programmatic transaction capabilities covering CTV, OTT, and other video formats
- Contextual targeting engine powered by scalable AI for audience segmentation and brand safety
- Bidder‑as‑a‑Service (BaaS) functionality allowing custom bidding logic and DSP integration
- Comprehensive reporting dashboard with actionable insights and integration hooks for existing ad tech stacks