Freetrade is a UK‑based brokerage platform that offers commission‑free trading of stocks, ETFs, funds, gilts and other securities, including fractional shares, through its mobile app and web interface. Users can open tax‑advantaged accounts such as Stocks & Shares ISA, Junior ISA and SIPP, and choose from free or paid subscription tiers that reduce FX fees, increase cash interest, and add premium features. The service also provides ready‑made diversified portfolios and automated order types to simplify portfolio building and management.
Funding
$2.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Investors in the UK often pay high commissions, account fees, and hidden charges that erode portfolio returns, especially on small or infrequent trades and on foreign‑currency transactions.
Solution
Freetrade offers a cloud‑native brokerage platform that lets users open tax‑wrapped accounts (Stocks & Shares ISA, Junior ISA, SIPP) and general investment accounts without commission fees. The service provides access to over 7,600 UK, US and European stocks, ETFs, investment trusts, gilts and mutual funds, including fractional shares, through a mobile app and web interface. Trades are executed directly against market venues, eliminating intermediary costs. Users can choose a free Basic tier or paid Standard/Plus subscriptions that reduce foreign‑exchange (FX) fees, increase interest on uninvested cash, and add premium features such as limit/stop orders and extended trading hours. The platform also supplies ready‑made diversified portfolios and automated order types to simplify portfolio construction and management.
Target Audience
Freetrade targets retail investors in the UK—including beginners, savers, and experienced traders—who want low‑cost access to a broad range of securities and tax‑efficient accounts.
Features
- Commission‑free trading on the full universe of stocks, ETFs, investment trusts, gilts and funds
- Fractional share purchasing allowing investments from as little as £1
- Tax‑advantaged accounts: Stocks & Shares ISA, Junior ISA, Self‑Invested Personal Pension (SIPP) and General Investment Account
- Cloud‑native, serverless architecture for high‑availability execution and rapid feature rollout
- Tiered subscription plans (Basic, Standard, Plus) that lower FX fees (0.99% → 0.39%) and increase cash interest rates (1% → 3.5% AER)
- Interest earned on uninvested cash balances, with higher rates for paid plans
- Ready‑made diversified portfolios and automated order types (recurring, limit, stop‑loss) for hands‑off investing
- Mobile app and web dashboard with real‑time portfolio tracking, gain/loss display and educational resources