Frameplay provides intrinsic in-game advertising solutions that integrate seamlessly into video game environments, allowing brands to engage with global audiences in a non-disruptive manner. This technology enables advertisers to achieve significantly higher viewability rates and player engagement, optimizing their media spend while enhancing the gaming experience.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional digital advertising methods often disrupt the user experience and struggle to capture attention, leading to low engagement and ineffective ad spend. Advertisers need a way to reach audiences in a non-intrusive manner, while gamers seek uninterrupted and immersive gameplay.
Solution
Frameplay offers intrinsic in-game advertising solutions that seamlessly integrate branded content into the gaming environment. This approach allows advertisers to engage with a global gaming audience without disrupting gameplay, resulting in higher viewability rates and increased player engagement. By embedding advertisements directly into the game world, Frameplay optimizes media spend for advertisers while enhancing the overall gaming experience for players. The platform provides a non-intrusive way for brands to connect with a highly engaged audience in a contextually relevant manner.
Target Audience
Frameplay's primary customers are advertisers seeking to reach a global gaming audience in a non-disruptive way, as well as game developers looking to monetize their games without compromising the player experience.
Features
- Seamless integration of branded content within the game environment
- High viewability rates, exceeding industry standards for digital advertising
- SDK that integrates with major game development platforms
- Complete creative control for developers over ad placements
- Real-time analytics and reporting on ad performance
- Support for various ad formats, including virtual billboards and product placements