Foursquare
Foursquare is a location technology platform that converts location data into business intelligence for marketers, geospatial analysts, and developers. Its stop-detection technology maps over 9 billion monthly visits from 500 million devices to 100 million+ points of interest, powering products for campaign attribution, audience targeting, and real-time geofencing. The company also offers a Places API and Movement SDK for building location-aware applications.
- Data & Analytics
- Advertising Technology
- Marketing Technology
- Developer Tools
- Software Only
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Businesses struggle to connect digital advertising efforts with real-world consumer behavior, making it difficult to measure campaign effectiveness, reach in-market audiences, and understand foot traffic patterns. Traditional analytics tools lack the precise location intelligence needed to bridge online engagement with offline conversions.
Solution
Foursquare provides a comprehensive location technology platform that transforms raw location data into actionable business intelligence. Its stop-detection technology precisely maps device visits to physical locations, powered by an extensive dataset of over 16 billion check-ins and 100 million+ points of interest across 200+ countries. The platform offers products for marketers—attribution, audience targeting, and real-time geofencing—as well as a geospatial intelligence suite for spatial analysts and developers. Businesses can integrate Foursquare's Places API and Movement SDK to enrich their own applications with accurate location data.
Target Audience
Primary customers include marketing teams seeking campaign attribution and audience targeting, spatial analysts requiring geospatial intelligence, and developers building location-aware products or integrating POI data into applications.
Features
- Stop-detection technology that maps 9 billion+ monthly visits from 500 million+ devices to precise locations
- Attribution product for omnichannel campaign measurement and real-world conversion tracking
- Audience targeting with geofencing and purchase-based segments to reach in-market consumers
- Proximity product offering custom, real-time geofencing capabilities
- Places POI data covering 100 million+ venues in rich detail across 200+ countries
- Places API and Movement SDK for developers to build location-aware applications
- Spatial Workbench, H3 Hub, Desktop, and Studio tools for geospatial analytics and visualization
- Privacy-by-design infrastructure with consumer consent controls, sensitive location protections, and regular partner audits