Founding.dev replaces expensive, per-seat SaaS subscriptions with custom software that businesses own outright, at a flat price that saves up to 70% compared to ongoing rental costs. The company handles data migration, maintenance, and ongoing updates, allowing clients to modify their tools in plain English or through their engineering team. It targets businesses tired of bloated features, price hikes, and vendor lock-in across tools like CRMs and field service software.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses face rising SaaS costs driven by per-seat pricing, bloated features, and annual price hikes, with the average company managing over 100 applications and spending millions annually. This recurring expense model creates vendor lock-in, forces workflows to bend to the software, and leaves companies paying for unused capacity and features they never need.
Solution
Founding.dev builds custom software that businesses own outright, replacing rented SaaS tools with tailored solutions at a flat price rather than per-seat fees. The company handles the entire process, from auditing the current stack and scoping features to migrating data and maintaining the software long-term. Clients can modify their tools in plain English or have Founding.dev's engineers handle changes, with all code and data belonging to the customer. The platform consolidates multiple subscriptions into a single owned system, with costs flattening from recurring overhead to a one-time capital investment plus optional flat-rate maintenance.
Target Audience
Primary customers are small and mid-sized businesses, startups, and operators in industries like roofing, HVAC, property management, and public adjusting who are frustrated with SaaS costs and want to own their software infrastructure.
Features
- Flat-price model that saves up to 70% compared to ongoing SaaS subscription costs
- Full data migration from existing tools with no manual export work for the customer
- Plain-English modification capability, allowing non-technical users to request changes
- Ongoing maintenance and updates handled by Founding.dev, eliminating the burden of self-hosting
- Custom scoping that deliberately excludes unused features to keep builds lean and cost-effective
- Industry-specific replacements available for CRMs, field service software, and property management tools