This startup offers a range of gender-affirming apparel and accessories specifically designed for the queer community, including binders and undergarments that prioritize comfort and fit. By providing high-quality, inclusive products at accessible prices, the company addresses the lack of tailored options for individuals seeking to express their gender identity through clothing.
Funding
$2.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals within the queer community struggle to find apparel and accessories that adequately affirm their gender identity and provide a comfortable, well-fitting experience. Existing options often lack the necessary design considerations and inclusive sizing, leading to discomfort and dissatisfaction.
Solution
This startup designs and retails gender-affirming apparel and accessories tailored to the specific needs of the queer community. The company offers a range of products, including binders and specialized undergarments, that prioritize both comfort and fit. By focusing on inclusive design and accessible pricing, the startup aims to provide individuals with high-quality options for expressing their gender identity authentically. A membership program offers discounted pricing on all products.
Target Audience
The primary target audience is the queer community, specifically individuals seeking gender-affirming apparel and accessories that provide comfort, proper fit, and authentic self-expression.
Features
- Binders available in multiple styles (All-Day, MAX) and colors
- Undergarments designed for various needs, including jockless straps, bottom boxers, tucking tangas, and briefs
- Hats with queer-themed logos and slogans
- Gift card options
- Member program offering 30% off all orders for a monthly fee