Forter provides a real-time identity intelligence platform that automates fraud prevention for online merchants by eliminating fake accounts and reducing chargebacks. This technology enhances transaction approval rates and optimizes payment processes, allowing businesses to focus on customer lifetime value while minimizing risk.
Funding
Funding not disclosed
+2Founders
Product
Problem
Online merchants face challenges from fake accounts, account takeover attempts, and policy abuse, leading to fraud losses, chargebacks, and reduced customer lifetime value. Traditional fraud prevention systems often result in false declines and friction for legitimate customers.
Solution
Forter offers an identity intelligence platform that automates fraud prevention across the entire digital commerce journey. The platform analyzes various data points to accurately identify and block fraudulent activities while approving more legitimate transactions. By eliminating fake accounts, reducing chargebacks, and optimizing payment processes, Forter enables merchants to focus on increasing customer lifetime value and building trust. The platform provides complete visibility and control to stop policy abuse at the source, allowing merchants to create, modify, and publish policies and simulate results before implementation.
Target Audience
Forter primarily targets online merchants and digital commerce businesses seeking to reduce fraud, optimize payment processes, and enhance customer trust.
Features
- Real-time identity verification using advanced machine learning algorithms
- Fraud management tools to eliminate false declines and reduce chargebacks
- Payment optimization to increase bank authorization rates and improve conversions
- Chargeback recovery solutions to automate the dispute process and centralize chargeback management
- Abuse prevention features to stop policy abuse at checkout and post-purchase
- Customizable policy engine to create, modify, and simulate policy results
- Integration with various payment methods and e-commerce platforms