ForScent AB
ForScent AB develops an automated device that dispenses artificial human scent to deter deer from browsing newly planted forest areas, addressing browsing damage that costs Sweden over 20 billion SEK annually. The chemical-free solution reduces manual labor compared to traditional fencing and repellent methods, with a successful proof of concept completed in 2024 and production targeted for late 2026.
- Clean Technology
- Hardware
Funding
Founders
Founder details are not available yet.
Product
Problem
Every year, 400 million trees are planted in Sweden alone, yet 45% of pine trees suffer severe damage from moose, roe deer, and red deer browsing. This damage costs over 20 billion SEK (2 billion USD) annually in Sweden, causes 12 million cubic meters of growth loss, reduces CO2 absorption by 12 million tons per year, and deteriorates forest biodiversity affecting red-listed species.
Solution
ForScent provides a device that dispenses artificial human scent to gently deter deer from entering newly planted forest areas. The solution leverages the natural avoidance behavior of deer toward human presence, creating a protective zone around young trees without physical barriers or harmful chemicals. This approach greatly reduces manual labor associated with traditional fencing or repellent application, reduces chemical use in forests, and significantly decreases damage to newly planted trees. The company completed a successful proof of concept in 2024 and is developing its first working prototype, with a second proof of concept planned for Q4 2025 alongside a forestry industry partner.
Target Audience
Primary customers are forest owners and the forestry industry in Sweden and other countries with large forestry sectors, including Europe, North America, and Australia, who need to protect newly planted trees from deer browsing damage.
Features
- Automated scent-dispensing device that mimics human odor to create a deterrent zone for deer
- Proprietary artificial human scent formulation developed and validated through field testing
- Low-maintenance design that reduces manual labor compared to traditional fencing and repellent methods
- Chemical-free approach that eliminates the need for harmful substances in forest environments
- Scalable deployment model suitable for large-scale reforestation areas
- Product development pipeline targeting production readiness by late 2026