Prima is a specialty pharmacy that dispenses IVF, egg‑freezing, and other fertility medications, offering same‑day or next‑day delivery across the United States. It supports patients with 24/7 expert assistance, educational resources, and complementary services such as hormone testing, nutrition counseling, and in‑home infusion. Revenue is generated through direct medication sales and ancillary wellness services provided to individuals and partnered fertility clinics.
Funding
Funding not disclosed






+5Founders
Product
Problem
Patients undergoing IVF and egg freezing often face challenges related to timely access to specialized medications, proper administration guidance, and continuous support throughout their treatment. The complexities of fertility treatments require seamless coordination and readily available expert assistance, which can be difficult to obtain through traditional pharmacies.
Solution
Prima is a specialty pharmacy that streamlines access to IVF and egg freezing medications, fertility testing, and in-home infusion services, ensuring patients receive timely delivery and continuous support. The company provides personalized care and expert guidance throughout the reproductive journey, addressing the specific needs of individuals undergoing fertility treatments. Prima partners with fertility clinics to ensure seamless prescription fulfillment and offers 24/7 support via phone, text, or chat to address any patient questions or concerns. By specializing in reproductive wellness, Prima aims to alleviate the stress associated with fertility treatments and improve patient outcomes.
Target Audience
The primary target audience includes individuals and couples undergoing IVF, egg freezing, or other fertility treatments, as well as fertility clinics seeking a reliable pharmacy partner.
Features
- Same-day or next-day medication delivery, available six days a week, ensuring timely access to critical treatments.
- 24/7 support via call, text, or chat, providing continuous access to expert guidance and assistance.
- In-home infusion services, offering convenient and comfortable administration of medications.
- Partnerships with leading fertility clinics, including Weill Cornell, NYU, and RMA, ensuring coordinated care.
- Licensed to fill prescriptions in multiple states, expanding access to specialized fertility medications.
- Step-by-step guides and educational resources on medication administration and potential side effects.