FORM develops smart swim goggles equipped with a heads-up display that provides real-time metrics such as heart rate, stroke rate, and pace, allowing swimmers to monitor their performance without interruption. This technology eliminates the need for swimmers to stop and check their watches, enhancing training efficiency and enabling data-driven improvements in their swimming technique.
Funding
$15.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+3Founders
Product
Problem
Swimmers often struggle to monitor their performance metrics in real-time without interrupting their swim to check a watch or other device. This can lead to inefficient training and a lack of immediate feedback on technique and effort. Traditional methods do not allow for continuous data capture and analysis during the swim itself.
Solution
FORM develops smart swim goggles with an integrated heads-up display (HUD) that delivers real-time performance metrics directly to the swimmer's eye. The goggles display metrics such as heart rate, pace, stroke rate, and time, allowing swimmers to instantly monitor their performance without pausing. Post-swim, the goggles wirelessly sync with a mobile app, providing detailed analysis of swim data, including distance, stroke type, and heart rate zones. This enables swimmers to track progress, optimize training, and refine their technique based on immediate and comprehensive data.
Target Audience
The primary target audience includes competitive swimmers, triathletes, and fitness swimmers who seek real-time performance data and post-swim analysis to improve their training and technique.
Features
- Integrated heads-up display (HUD) providing real-time metrics such as heart rate, pace, stroke rate (SPM), and time
- Wireless synchronization with a mobile app for post-swim data analysis and performance tracking
- Open Water Mode displays stroke rate, heart rate, and swim time, with distance and pace available when paired with a compatible watch
- SwimStraight™ compass feature available with premium subscription
- Access to 1500+ pre-built workouts, with the option to build custom workouts
- Integration with external platforms to import workouts and display instructions in-goggle
- Enhanced hydrodynamics and a secure, stable fit with extended temples
- Leak-free design with re-designed eye seals made from soft-to-the-touch silicone
- Built-in heart rate sensor