Formo provides token-gated forms and web3 analytics for decentralized applications (dApps), enabling teams to capture on-chain user data and engagement metrics without coding. This solution addresses the challenge of efficiently acquiring and understanding active users in the web3 ecosystem, facilitating better product development and user onboarding.
Funding
Funding not disclosed
Founders
Product
Problem
Decentralized application (dApp) developers struggle to capture user data and engagement metrics directly on-chain, hindering their ability to understand user behavior and optimize product development. Existing analytics solutions often lack the ability to seamlessly integrate on-chain and off-chain data, creating blind spots in user journey analysis.
Solution
Formo provides a no-code platform for dApp teams to create token-gated forms and access web3 analytics, enabling them to acquire active users and gain actionable insights into on-chain user behavior. The platform allows developers to easily launch waitlists, signup forms, and surveys that capture wallet data, token balances, and other on-chain signals. Formo's wallet intelligence tools transform anonymous wallets into identifiable users by unifying on-chain and off-chain data, providing wallet reputation scores and insights into user holdings and activity. The platform's web3 analytics capabilities enable teams to define and track key performance indicators (KPIs) such as total value locked (TVL) and revenue, connect off-chain marketing efforts to on-chain actions, and uncover insights on onboarding, conversion, and drop-offs.
Target Audience
Formo targets Web3 product teams, including DeFi, NFT, and gaming dApp developers, who need to acquire users, understand on-chain behavior, and optimize their products.
Features
- No-code form builder with 12 customizable field types for capturing on-chain and off-chain data
- Token gating functionality to restrict form access based on token balances or NFT ownership (ERC20, ERC721)
- Social verification to verify Twitter, Discord, and Farcaster accounts
- Wallet intelligence tools for unified on-chain and off-chain user data
- Wallet reputation scoring based on on-chain attestations and Proof-of-Humanity data
- Web3 analytics for tracking KPIs, connecting marketing efforts, and uncovering user insights
- Customizable branding options to match the look and feel of dApps
- Integrations with existing web3 workflows