FORME is a digital fitness platform that combines smart home gym equipment with live and on-demand personal training sessions, offering tailored strength training and recovery programs. This solution addresses the challenge of accessing personalized fitness guidance and high-quality resistance training in a home environment, catering to users of all experience levels.
Funding
$3.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+1Founders
Product
Problem
Many individuals struggle to maintain consistent strength training routines due to time constraints, lack of access to quality equipment, and the difficulty of obtaining personalized guidance in a home setting. Traditional home gym setups often lack the interactive elements and expert instruction needed for effective and engaging workouts.
Solution
FORME provides a digital fitness platform that combines smart home gym equipment with live and on-demand personal training sessions, delivering tailored strength training and recovery programs. The FORME Studio and FORME Lift offer resistance training with expert instruction, bringing personalized fitness guidance and high-quality equipment into the home or commercial space. Users can access a variety of custom, self-guided, and on-demand workouts, with options for live 1:1 sessions via the FORME app, ensuring an engaging and effective fitness experience. The platform supports various training modalities, including strength, mobility, recovery, and sport-specific programs, catering to users of all experience levels.
Target Audience
The primary target audience includes individuals seeking personalized and effective strength training at home, as well as commercial settings such as multi-family buildings, hotels, corporate offices, and fitness centers looking to offer premium fitness experiences.
Features
- FORME Studio: Wall-mounted design with touchscreen for app-free navigation and immersive on-demand classes.
- FORME Lift: Dual adjustable cable arms with up to 200 lbs of smart resistance for versatile strength training.
- Live 1:1 personal training sessions via the FORME app with certified trainers.
- On-demand class library covering strength, mobility, and recovery.
- Personalized workout plans designed by trainers based on individual goals.
- Integration with Hyperice recovery tools and FitBench strength accessories.
- Data tracking and smart resistance suggestions for simplified strength training.
- Golf-specific training programs and live golf instruction from TPI-Certified Trainers.