Forest provides a city‑wide shared e‑bike service in London that users can locate, unlock, and ride via a mobile app, paying a low per‑minute fee (e.g., £1 for the first 30 minutes). The bikes run on renewable electricity and each ride funds reforestation, allowing riders to offset their emissions while enjoying an affordable, zero‑emission micromobility option.
Funding
$15.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Urban commuters in London often face high costs and limited access to low‑emission transportation options, while existing micromobility services can contribute to traffic congestion and generate waste through non‑renewable energy use.
Solution
Forest offers a city‑wide shared e‑bike network that can be accessed through a mobile app. Users locate, unlock, and ride electric bicycles powered entirely by renewable electricity, paying a low per‑minute fee (e.g., the first 30 minutes for £1). Each ride contributes to reforestation efforts, allowing riders to offset their travel emissions. The service includes built‑in safety prompts, responsible‑parking guidelines, and a support team that responds within minutes, ensuring a reliable and affordable micromobility experience.
Target Audience
Primary customers are London residents, commuters, and visitors seeking an inexpensive, eco‑friendly alternative to cars and public transit for short‑distance travel.
Features
- Mobile app with real‑time map to locate and unlock nearby e‑bikes
- Zero‑emission bikes and service fleet powered by renewable electricity
- Transparent pricing model with ultra‑cheap rides (e.g., £1 for up to 30 minutes)
- Integrated forest‑planting program that credits rides to actual tree growth
- In‑app safety reminders and a “park responsibly” system to avoid fines
- 24/7 support responding in about one minute to rider issues
- Helmet‑friendly design and compliance with local traffic regulations