This startup manufactures non-alcoholic cocktails using a proprietary reverse bootlegging process that extracts alcohol from botanical ingredients, preserving complex flavors without artificial additives or refined sugars. It provides a sophisticated beverage option for health-conscious consumers seeking flavorful alternatives to traditional alcoholic drinks.
Funding
$260K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many non-alcoholic beverages lack the complex flavors and sophisticated profiles of traditional cocktails, leaving consumers seeking healthier options with limited satisfying choices. Existing alternatives often rely on artificial additives or excessive refined sugars to compensate for the absence of alcohol.
Solution
For Bitter For Worse crafts non-alcoholic cocktails using a proprietary "reverse bootlegging" process. This method involves extracting alcohol from a blend of over 13 farmed and foraged botanicals, preserving the intricate flavors and aromas without artificial ingredients or refined sugars. The result is a range of complex, non-alcoholic beverages that cater to health-conscious individuals and those reducing alcohol consumption, while still providing a sophisticated and flavorful drinking experience. Their drinks embrace occasion and community, inviting opportunity for richer relationships and aiming to create a healthier, more inclusive culture.
Target Audience
The primary audience includes sober individuals, those cutting back on alcohol, health-conscious consumers, and anyone seeking sophisticated and flavorful non-alcoholic beverage options.
Features
- Utilizes a trade secret “reverse bootlegging” process to extract alcohol while retaining botanical flavors.
- Formulated with more than 13 certified organic, Fair Trade, and ethically sourced botanicals per bottle.
- Free from lab-derived ingredients, natural flavors, preservatives, and refined sugar.
- Vegan and gluten-free.
- Contains less than 0.5% alcohol by volume.
- Available in a variety of expressions, including Eva's Spritz, The Saskatoon, Smoky No.56, and Rose City Fizz.
- Offered in both 750ml bottles and 4-pack cans.
- Drinks Club subscription service available for recurring shipments and savings.