Footmarks
Footmarks provides a display tracking platform that gives CPG brands real-time visibility into retail execution and compliance rates. Using BLE beacons and gateways for indoor tracking and GPS for field operations, the system monitors display location, setup timing, and dwell time across chains, regions, and accounts. The platform includes a compliance cost calculator that estimates lost revenue and catch-up field costs based on target versus actual execution rates.
- Internet of Things
- Retail Technology
- Logistics & Supply Chain
- Software Only
- Hardware
- Data & Analytics
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
CPG brands deploy retail displays across thousands of locations but lack real-time visibility into whether those displays are set up correctly, on time, and per plan. Non-compliant displays result in lost sales, wasted marketing spend, and costly manual audit cycles that delay corrective action.
Solution
Footmarks provides a display tracking platform that gives CPG brands real-time visibility into retail execution and compliance rates. Using BLE beacons and gateways for indoor tracking and GPS for field operations, the system monitors display location, setup timing, and dwell time across chains, regions, and accounts. The platform issues automated alerts for inactivity and return-by-window violations via email, SMS, and webhooks, while analytical dashboards reveal loss hotspots, cycle times, and utilization rates. Signed chain-of-custody audit logs document each display's journey from pickup through shipment, arrival, and return, giving enterprise teams a defensible record of execution.
Target Audience
Primary customers are enterprise operations teams in CPG, logistics, and retail, including brand, trade, and sales teams who need to monitor retail execution and recover revenue from non-compliant displays.
Features
- Real-time display location tracking using BLE beacons and gateways for indoor environments and GPS for field operations
- Dwell-time rules and return-by windows with automated inactivity alerts via email, SMS, and webhooks
- Chain-of-custody audit logs capturing signed proof of pickup, ship, arrive, and return events
- Analytical dashboards for loss hotspots, cycle times, utilization rates, order analysis, and inventory levels with filtering by location and time
- Data exports and APIs enabling integration with existing enterprise systems
- Compliance cost calculator estimating lost revenue and catch-up field costs based on target versus actual execution rates