Provides a dietary and nutrition app that uses barcode scanning and an extensive ingredient database to identify food products matching users' dietary restrictions, such as allergies, intolerances, or lifestyle choices. The app simplifies meal planning and grocery shopping by offering personalized food recommendations from over 50 stores, eliminating the need for manual ingredient checks.
Funding
Funding not disclosed
1CAVPAFounders
Product
Problem
Individuals with dietary restrictions, allergies, intolerances, or specific lifestyle choices often struggle to quickly identify suitable food products while grocery shopping or meal planning. Manually checking ingredient lists is time-consuming and prone to error, leading to frustration and potential health risks.
Solution
Fig is a mobile application that simplifies food discovery for users with specific dietary needs. By scanning product barcodes or searching its extensive ingredient database, Fig instantly identifies foods that align with a user's unique dietary profile. Users create a personalized "Fig" by specifying their individual restrictions, such as gluten-free, dairy-free, vegan, or low FODMAP. The app then filters products from over 50 stores, providing a curated list of options that meet their requirements. This eliminates the need for tedious ingredient checks and empowers users to make informed food choices with ease.
Target Audience
Fig's primary users are individuals with food allergies, intolerances, or specific dietary restrictions, as well as those following particular lifestyle choices such as vegan, vegetarian, or paleo diets.
Features
- Barcode scanning for instant product analysis
- Extensive ingredient database with detailed allergen and dietary information
- Personalized "Fig" profiles to store individual dietary needs
- Filtering of products from over 50 stores based on user profiles
- Support for a wide range of dietary restrictions, including gluten-free, dairy-free, vegan, low FODMAP, and more
- Clear indication of whether a product matches the user's dietary needs
- Blog with resources to help clear up confusion about food