FoodHealth assigns a 1‑100 nutrition score to individual grocery SKUs using a transparent algorithm that evaluates nutrient density, ingredient provenance and processing level. A Chrome extension displays these scores in real‑time during online shopping and recommends lower‑score alternatives, while the FoodHealth Intel platform offers retailers and brands dashboards for portfolio nutrition analytics, benchmark comparisons and reformulation insights.
Funding
$7.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers lack a simple, standardized metric to evaluate the nutritional quality of individual grocery items, making it difficult to make health‑aligned purchasing decisions. Retailers and brands also have limited visibility into the overall nutrition profile of their product portfolios and cannot easily benchmark against market trends.
Solution
FoodHealth provides a science‑backed FoodHealth Score that rates every grocery product on a 1–100 scale based on nutrient density, ingredient quality, and processing level. A Chrome extension delivers real‑time scores directly within online shopping carts, highlighting the cumulative health impact of a shopper’s basket and suggesting budget‑friendly, healthier alternatives. For retailers and brands, the FoodHealth Intel platform ingests sales and product data to generate nutrition intelligence dashboards, enabling portfolio benchmarking, identification of reformulation opportunities, and activation of health‑focused loyalty programs. The methodology and underlying data are transparent, allowing stakeholders to understand how scores are derived and to track progress over time.
Target Audience
The primary users are health‑conscious online grocery shoppers and consumer‑goods retailers or brands that need actionable nutrition intelligence for product strategy and marketing.
Features
- Scoring algorithm that evaluates nutrient density, ingredient provenance, and processing intensity to produce a 1–100 health rating for each SKU
- Chrome extension that integrates with major e‑commerce sites to display real‑time product scores and automated swap recommendations within the shopping cart
- Weekly progress tracker for consumers, aggregating cart scores to monitor personal health goals
- FoodHealth Intel dashboard for retailers/brands offering portfolio‑level nutrition analytics, national benchmark comparisons, and category trend insights
- Data‑driven identification of reformulation targets and category opportunities based on aggregated sales and score data
- API access for seamless integration of score data into retailer loyalty programs, marketing campaigns, and third‑party nutrition apps
- Transparent methodology documentation and compliance with data privacy standards (e.g., GDPR‑compatible data handling)