Foodello is a digital marketplace connecting consumers with discounted groceries from suppliers, focusing on items at risk of waste. It offers savings of up to 90% on food products, diverting edible goods from landfills and reducing consumer grocery expenses.
Funding
Funding not disclosed
Founders
Product
Problem
Grocery suppliers often have surplus inventory or products nearing their best-by dates that are at risk of becoming food waste. This leads to significant environmental impact and lost revenue for suppliers, while consumers miss out on potentially affordable goods.
Solution
Foodello operates a digital marketplace that connects consumers with discounted groceries sourced directly from suppliers, specifically targeting items at risk of waste. By facilitating the sale of these products, Foodello enables consumers to acquire groceries at up to 90% off the retail price. This model directly addresses food waste by diverting edible products from landfills and provides a cost-saving mechanism for households. The platform quantifies its environmental impact by tracking the kilograms of food waste diverted.
Target Audience
The primary customers are budget-conscious consumers seeking to reduce their grocery expenses and environmentally aware individuals looking to minimize food waste.
Features
- Online marketplace for discounted surplus and near-expiry grocery items
- Direct sourcing from suppliers to capture inventory at risk of waste
- Dynamic pricing engine offering discounts up to 90% on select SKUs
- Integrated impact tracking to quantify kilograms of food waste diverted
- Customer-facing platform displaying available inventory and savings potential