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FOBOH

FOBOH offers an AI‑driven platform that connects to a wholesale business’s existing ERP, CRM, email and phone systems to automate routine tasks such as order processing, invoicing, collections, and analytics. By deploying purpose‑built AI agents, the solution reduces manual admin work, cuts errors, and provides 24/7 operation without adding headcount, while meeting SOC 2 Type II and ISO 27001 security standards.

Traction 9/10
Sydney, Australia · HQ
Founded 2023142K+ followers
  • Artificial Intelligence
  • AI Agents
  • Data & Analytics
  • Commerce & Shopping
  • Enterprise Software
  • Software Only
Updated 5 months ago

Funding

Raised to date

$2MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

across 2 rounds

AR

$990K · Grant

Announced Sep 2025

Disclosed cumulative: $2M

2/2

Founders

3 founders

Axelle Moortgat

Co-Founder & CEO

Belgie, Belgium

  • KU Leuven

MS in Computer Science at KU Leuven

Louis Clermont

Co-Founder & COO

London, United Kingdom

BBA in Banking, Corporate, Finance, and Securities Law at Bayes Business School

Martin Michaux

Co-Founder & CTO

Brussels, Belgium

  • TU Delft
  • City University of Hong Kong

MS in Computer Science at Delft University of Technology

Product

Problem

Wholesale suppliers and distributors often rely on fragmented legacy systems and manual processes, leading to high administrative overhead, frequent errors, and limited scalability. These inefficiencies increase costs, delay order fulfillment, and hinder data-driven decision making across the supply chain.

Solution

FOBOH provides an AI-driven platform that connects to existing ERP, CRM, email, and phone systems to automate routine wholesale tasks. The solution deploys purpose-built AI agents that can handle operations, support, sales, collections, analytics, and procurement functions with minimal human intervention. By preparing and orchestrating data flows, the platform reduces manual effort, improves accuracy, and enables continuous operation without adding headcount. Security is ensured through SOC 2 Type II and ISO 27001 certifications, protecting sensitive transaction data. The AI workforce can be configured and launched within days, allowing wholesale businesses to scale efficiently while focusing on strategic activities.

Target Audience

FOBOH targets food and beverage wholesale suppliers, distributors, and other B2B wholesale enterprises seeking to streamline operations and improve data accuracy.

Features

  • AI agents specialized for wholesale functions such as order processing, invoicing, collections, and demand analytics
  • Seamless integration with existing ERP, CRM, email, and telephony systems for unified data access
  • Automated workflow orchestration that reduces manual admin tasks and error rates
  • 24/7 operation capability, enabling continuous processing and support without additional staff
  • Secure, end‑to‑end data handling certified to SOC 2 Type II and ISO 27001 standards
  • Rapid deployment framework that configures AI agents in days rather than months
This profile is AI-generated and may contain inaccuracies.