Flyweel provides an Ad Spend OS that unifies advertising, sales, and finance data to provide clear ROI attribution for lead generation campaigns. The platform automates invoice reconciliation between ad platforms and accounting software like Xero, eliminating manual spreadsheet work. It also offers AI insights to answer complex questions about campaign performance and contribution margin in real-time.
Funding
$166.1K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Advertising teams spend significant time reconciling ad spend across multiple platforms, leading to manual chaos and a diversion from strategic initiatives. This lack of real-time visibility and control hinders data-backed budget allocation and efficient spend optimization, impacting overall ROI.
Solution
Flyweel provides an AdSpendOps platform designed to unify ad spend data, offering real-time control and full-stack clarity for advertising teams. The platform automates the reconciliation of ad invoices, line items, and actuals, eliminating manual effort and spreadsheet dependency. By integrating CRM, sales data, and attribution tools, Flyweel provides a consolidated view of spend against outcomes, enabling data-driven budget shifts and automated optimization. This allows media buyers to focus on creative strategy and growth initiatives rather than operational overhead.
Target Audience
The platform targets advertising teams within businesses that manage significant ad spend across various digital channels and require enhanced operational efficiency and strategic control over their budgets.
Features
- Unified ad spend data layer across multiple advertising platforms.
- Automated reconciliation of invoices, line items, and actual spend data.
- Real-time performance monitoring with ROI, pacing, and payback metrics.
- AI-driven spend optimization, including automated scaling of winning campaigns and pausing underperforming ones.
- Direct integration with CRM, sales data, and attribution tools for end-to-end revenue tracking.
- Proactive alerts and insights for media buyers to identify performance trends and anomalies.
- Comparison of ROAS across different platforms and campaigns for waste identification.
- Agentic interface for automated budget management and spend allocation.