Flybits provides a contextual engagement platform that enables financial institutions to deliver hyper-personalized banking experiences by integrating real-time data across various customer touchpoints. This technology enhances customer engagement and retention by ensuring relevant interactions throughout the entire cardholder lifecycle.
Funding
$35M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
PVFounders
Product
Problem
Financial institutions struggle to deliver personalized experiences across various customer touchpoints due to siloed data and complex legacy systems. This results in generic interactions that fail to address individual customer needs and preferences, leading to decreased engagement and missed revenue opportunities.
Solution
Flybits provides a contextual engagement platform that empowers financial institutions to deliver hyper-personalized banking experiences by integrating real-time data from disparate systems. The platform leverages a library of pre-designed, drag-and-drop experience templates and a user-friendly interface to accelerate the creation and deployment of targeted offers and information. By unifying data and applying a personalization engine, Flybits enables financial institutions to understand customer needs and behaviors, deliver relevant content, and enhance customer engagement throughout the entire cardholder lifecycle. The platform supports trust-based data exchanges and one-time data integration through defined industry schemas, minimizing IT involvement and ensuring data privacy.
Target Audience
Flybits targets financial institutions, including banks, credit unions, and insurance companies, seeking to enhance customer engagement, increase digital adoption, and drive revenue growth through personalized experiences.
Features
- Unifies customer data from various sources, including proprietary, third-party, and device data
- Offers a library of pre-designed, drag-and-drop experience templates for rapid deployment
- Provides a personalization engine that matches relevant merchant offers to consumers based on context
- Supports trust-based data exchanges and one-time data integration through defined industry schemas
- Delivers interactive, dynamic, and configurable experiences across multiple channels with low IT lift
- Includes modules for cardholder lifecycle management, wealth management, insurance, and small business empowerment
- Offers a merchant portal for creating and funding unique card-linked offers
- Provides real-time analytics and reporting to track engagement and measure ROI