FLUZO provides automatic content recognition technology through audio fingerprinting to enable seamless cross-media measurement of advertising effectiveness. The platform addresses inefficient media budget allocation by delivering real-time insights on audience reach and frequency across multiple channels, allowing advertisers to optimize campaigns before completion.
Funding
$2.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Advertisers struggle with fragmented media landscapes across TV, CTV, online video, and social platforms, leading to inefficient media budget allocation. Each platform reports its own metrics, creating data silos, audience overlaps, and excessive ad frequencies. This makes it difficult to accurately measure cross-media campaign reach and optimize ad spend in real-time.
Solution
FLUZO provides a cross-media measurement solution that uses audio fingerprinting technology to deliver insights into advertising effectiveness. The platform offers native cross-media measurement, enabling advertisers to compare metrics across different channels. FLUZO's single-source measurement passively tracks audience consumption both at home and away, eliminating the need for metric reconciliation across walled gardens. By providing actionable insights while campaigns are still running, FLUZO allows advertisers to optimize their media budgets and avoid overspending.
Target Audience
FLUZO primarily targets advertisers and media agencies seeking to improve the efficiency and effectiveness of their cross-media advertising campaigns.
Features
- Automatic content recognition through audio fingerprinting for cross-media audience measurement
- Single-source data collection to eliminate data silos and metric reconciliation
- Real-time insights into audience reach and frequency across multiple channels
- Identification of overspend and brand damage due to excessive ad frequencies
- Optimization recommendations during active campaigns to maximize investment
- Reporting tools to simplify cross-media campaign analysis
- Cookie-less measurement approach