The startup offers a digital advertising platform that enables businesses to execute real-time campaigns on digital out-of-home screens through standard ad serving and dynamic content management. This technology provides detailed campaign reporting, allowing advertisers to engage customers effectively at critical moments.
Funding
$230K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Digital out-of-home (DOOH) advertising often lacks the agility and contextual relevance of online campaigns, resulting in wasted impressions and missed opportunities to engage consumers at the right moment. Traditional DOOH campaigns struggle to leverage real-time data and adapt creative content based on environmental triggers or audience behavior.
Solution
Flux provides a platform that enables brands to create data-powered, contextually relevant DOOH campaigns. The platform connects billions of live contextual data signals, allowing advertisers to harness the power of perfect timing and deliver dynamic content that resonates with audiences in real-world environments. By blending contextual, first-party, and behavioral data, Flux helps brands identify and design ownable moments to capture consumer attention and drive engagement. The platform offers centralized content control, enabling advertisers to experiment and optimize campaigns based on real-world context and performance data.
Target Audience
The primary target audience includes brands and media agencies seeking to enhance the effectiveness of their DOOH campaigns through data-driven targeting and dynamic content optimization.
Features
- Real-time data integration: Connects to billions of live contextual data signals for precise targeting.
- Dynamic content optimization: Adapts creative content based on environmental triggers, audience behavior, and campaign performance.
- Centralized content control: Manages and updates DOOH content across multiple screens and locations.
- Audience segmentation: Blends contextual, first-party, and behavioral data to identify and target specific audience segments.
- Campaign reporting and analytics: Provides detailed insights into campaign performance, including impressions, engagement, and ROI.
- Global reach: Access to 90% of the world’s DOOH inventory across 32 markets.
- Integrations with SSPs and DSPs for programmatic DOOH advertising.