Fluid provides a machine learning-powered checkout solution that enhances online payment processes by optimizing conversion rates and minimizing fraud through real-time user behavior tracking. The platform integrates seamlessly with existing brands, offering a user-friendly interface that simplifies transactions while maintaining security and customization.
Funding
Funding not disclosed
Founders
Product
Problem
Online businesses face challenges in optimizing payment processes to maximize conversion rates and minimize fraudulent transactions. Generic payment interfaces can disrupt the user experience, while ineffective fraud detection systems can lead to financial losses and reputational damage.
Solution
Fluid offers a machine learning-driven checkout solution designed to improve online payment conversion rates and reduce fraud. The platform provides a customizable, user-friendly interface that integrates with existing brands, guiding users through a simplified payment process. By leveraging real-time user behavior tracking and advanced machine learning algorithms, Fluid delivers tailored experiences, identifies potential fraud, and provides in-depth user analytics. This allows businesses to create funnels, identify pain points, and gain insights into user behaviors throughout the transaction process.
Target Audience
Fluid primarily targets online businesses, particularly those in the iGaming industry, seeking to enhance their payment processes, reduce fraud, and improve user experience.
Features
- Real-time user behavior tracking for optimized conversion rates
- Machine learning models for identifying and countering fraudulent activities
- Customizable user interface for seamless brand integration
- In-depth user tracking to create funnels and identify pain points
- Step-by-step payment guidance through a proprietary chat box
- Simple installation with minimal code integration
- Support for various payment methods
- Transparent pricing model with all standard features included