Ken B.
CEO

The startup operates a financial platform that offers derivative products tracking specific business segments within public companies, allowing investors to engage with these segments as if they were independent entities. This approach enables targeted investment strategies, addressing the challenge of limited access to granular investment opportunities in the capital markets.
Raised to date
$1.2MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.


Public equity investors face challenges in directly investing in specific business segments or key performance indicators (KPIs) of public companies. Traditional stock investments expose investors to market risks unrelated to the performance of the specific segments they wish to target. This lack of granular investment options limits the ability to execute precise investment strategies based on fundamental analysis.
Fluid Markets offers a platform providing access to derivative products, specifically futures contracts, tied to the KPIs of public companies. These "Fluid Futures" enable investors to directly invest in and hedge against the performance of specific business metrics, independent of overall market fluctuations. The platform also provides "Fluid Data," offering buy-side estimates of these KPIs, providing investors with accurate, real-time market expectations derived from actual trading activity. By linking investment performance directly to predicted KPIs, Fluid Markets allows investors to eliminate market risk and focus on fundamental analysis.
The primary target audience includes institutional investors, hedge funds, and other sophisticated traders seeking to manage risk and gain targeted exposure to specific business segments within public companies.