Co-Founder/CTO
FLTRD
FLTRD is a mobile app that helps consumers identify and avoid ultra-processed foods by scanning products and analyzing their ingredients rather than relying on brand names. The app assigns each product a PureScore from 0 to 100, based on the NOVA classification and scientific research, and suggests less-processed alternatives. It is designed for health-conscious shoppers who want to make informed dietary choices without spending excessive time deciphering labels.
- Software Only
- Applications
- Digital Health
- Healthcare Technology
Updated 6 days ago
Funding
Raised to date
€500KRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Est. $545Kacross 1 round
JBJL€500K · Pre-Seed
Announced Oct 2026
Disclosed cumulative: $545K
RoundDateAmountValuationInvestors
Founders
Product
Problem
Consumers face difficulty in identifying genuinely healthy food options due to the prevalence of ultra-processed foods and misleading labeling practices. Making informed dietary choices requires significant time and effort to analyze ingredient lists and nutritional information.
Solution
FLTRD is a mobile application designed to simplify healthy eating by automatically filtering out ultra-processed foods. The app analyzes food products based on their ingredients, enabling users to quickly identify healthier alternatives. By focusing on ingredients rather than brand names, FLTRD empowers users to make informed choices that align with their health goals, saving them time and effort in the process. The application aims to make healthy choices the easy choice for consumers navigating a market saturated with unhealthy options.
Target Audience
The primary target audience is health-conscious consumers who want to easily identify and avoid ultra-processed foods.
Features
- Ingredient-based analysis to identify ultra-processed foods, using a comprehensive ingredient database that scores items based on health impact.
- PureScore rating from 0 to 100, built on the NOVA classification and recent scientific research, indicating how processed a product is from a health perspective.
- Scoring considers processing methods (e.g., frying or smoking) and ingredient quality (e.g., whole-grain flour scores better than white flour), with organic products receiving a higher score.
- Alternative product suggestions to help users replace highly processed items with less processed options.
- Mobile application for convenient access to food filtering.
- User-friendly interface for easy identification of healthier alternatives.