Flows
Flows.world provides a no-code automation platform for the iGaming industry, enabling operators to build and launch custom player engagement campaigns, such as tournaments and jackpots, without custom development. The platform integrates with existing PAM systems and data feeds, allowing teams to create proof-of-concept campaigns in hours and maintain full control over customization. It is used by operators like Vegas.hu and Blixx Gaming to automate compliance processes, real-time reactivation, and personalized player interactions.
- Artificial Intelligence
- Gaming & eSports
- Software Only
Funding
Funding not disclosed
- auroragroup.holdings (opens in a new tab)investor website
Founders
Product
Problem
iGaming operators face significant friction when trying to launch personalized player engagement campaigns, such as tournaments, jackpots, and reactivation flows. Custom development is slow and expensive, while off-the-shelf tools lack the flexibility to adapt to specific regulatory, compliance, and player-experience requirements. This forces teams to choose between delayed launches and rigid, generic solutions.
Solution
Flows.world provides a no-code automation platform that lets iGaming operators design, test, and deploy complex player engagement workflows without engineering resources. The platform connects to existing PAM systems and data feeds, enabling teams to trigger real-time actions based on player attributes, tags, and behavioral events. Users can build custom tournaments with opt-in pop-ups, launch marketing jackpots, and automate compliance steps like AML blocks and personal detail updates. The visual builder gives non-technical teams full control over campaign logic and customization, reducing launch timelines from months to weeks or even hours for proof-of-concept work.
Target Audience
Primary customers are iGaming operators, including online casinos and sportsbooks, as well as platform providers and B2B suppliers who need to deliver player engagement and compliance automation to their own operator networks.
Features
- Visual, no-code workflow builder for creating custom player journeys and engagement campaigns
- Integration layer for PAM systems and data feeds, supporting real-time updates to player details, tags, and AML blocks
- Pre-built components for tournaments, jackpots, and opt-in pop-ups that can be fully customized by the operator
- Real-time automation engine for triggering personalized reactivation and retention campaigns based on player behavior
- Compliance-focused features that reduce human dependency and mitigate risk in critical regulatory processes