The startup offers a subscription-based floral delivery service that provides seasonal flowers directly to customers' doorsteps, allowing them to choose bouquet sizes, types, and delivery frequency. This model addresses the inconvenience of sourcing fresh flowers by ensuring regular access to personalized arrangements at an affordable price.
Funding
$330K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Sourcing fresh, seasonal flowers can be inconvenient, requiring trips to multiple florists or markets. Maintaining a consistent supply of high-quality flowers for personal enjoyment or business settings can be time-consuming and unpredictable.
Solution
Flowery provides a subscription-based delivery service that brings seasonal flowers directly to customers' homes or businesses. Customers can choose from a variety of bouquet sizes and delivery frequencies to suit their needs. In addition to subscriptions, Flowery offers on-demand flower delivery for special occasions and corporate clients. The company also operates an online store, "Flowery Things," that sells vases, pots, and other home decor items to complement its floral arrangements.
Target Audience
Flowery targets individuals who appreciate fresh flowers and want a convenient way to maintain a regular supply for their homes, as well as businesses looking to enhance their office environment with floral arrangements.
Features
- Subscription service with weekly or bi-weekly delivery options
- Seasonal flower selection, ensuring variety and freshness
- Choice of bouquet sizes (Small, Medium, Large) to fit different spaces and budgets
- Option to send flower arrangements as gifts with a handwritten card
- Online store ("Flowery Things") offering vases, pots, and home decor
- On-demand flower delivery service for special occasions
- Corporate flower subscriptions for businesses
- Option to receive pre-arranged bouquets or unbundled flower compositions
- Pause or cancel subscriptions at any time