Flowcode provides a QR code solution that generates mobile-optimized landing pages and captures first-party data to enhance offline customer engagement. This technology enables brands to convert real-world interactions into measurable online actions, improving customer acquisition and retention rates.
Funding
$30M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands and marketers struggle to measure the effectiveness of offline touchpoints such as print ads, packaging, or in‑store displays, because traditional QR codes lack branding and provide limited data on who is scanning and when.
Solution
Flowcode offers a platform that lets users generate fully branded QR codes in seconds by importing their logo, colors, and fonts. The service stores brand kits for rapid, on‑brand code creation and provides a cloud‑based analytics dashboard that updates in real time. Users can see detailed metrics on scan location, time, and demographic attributes, with full ownership and export of the data. The platform also supports integration with CRM and marketing automation tools, enabling first‑party data to be used for retargeting and personalized digital experiences. By combining visual brand consistency with comprehensive offline conversion tracking, Flowcode helps brands close the loop between physical media and online engagement.
Target Audience
Primary customers are marketing teams, brand managers, and advertisers who need to track and optimize offline media performance and integrate those insights into digital marketing platforms.
Features
- Instant QR code generation with automatic brand asset import (logo, colors, fonts)
- Saved brand kits for repeatable, on‑brand code creation across campaigns
- Live analytics showing scan geography, timestamps, and demographic insights
- Full data ownership with exportable reports and transparent data control
- CRM and marketing stack integrations for automated first‑party data flow and retargeting
- API and webhook support for custom workflow automation