Flowcart is an AI-powered conversational commerce and CRM platform operating within WhatsApp. It enables businesses to manage the full customer lifecycle, from acquisition via Click-to-WhatsApp Ads to in-chat checkout and automated retention campaigns. The platform integrates with existing eCommerce systems to streamline sales and boost customer engagement directly where users communicate.
Funding
Funding not disclosed
Founders
Product
Problem
Many online merchants rely on web-based checkout experiences that require customers to leave messaging apps, leading to high cart abandonment and low conversion rates. Additionally, businesses lack tools to personalize follow‑up interactions within the chat environment where customers spend most of their time. This fragmentation makes it difficult to retain customers and drive repeat purchases through messaging platforms.
Solution
Flowcart offers an AI‑driven conversational commerce platform that operates entirely within WhatsApp, turning chat interactions into sales transactions. The system connects directly to existing eCommerce and ERP solutions, enabling one‑click checkout without redirecting users. Automated, behavior‑based follow‑up flows recover abandoned carts and deliver personalized promotions. Built‑in AI modules segment customers, suggest products, and negotiate dynamic pricing in real time. A unified dashboard provides real‑time analytics on campaign performance, conversion metrics, and customer retention. By consolidating messaging, sales, and payment processing, Flowcart streamlines the end‑to‑end customer journey on the channel customers already use.
Target Audience
The primary customers are direct‑to‑consumer brands, online retailers, and sales teams that use WhatsApp as a sales channel and need integrated checkout, automation, and analytics capabilities.
Features
- AI‑generated chat flows that guide users from initial engagement to purchase within WhatsApp
- One‑click checkout integration with Shopify, WooCommerce, and major ERP systems, supporting multiple payment methods including COD
- Automated abandoned‑cart recovery and lifecycle‑stage follow‑ups powered by behavior‑based segmentation
- Negotiation agent and smart discount engine with over 100 configurable offer logics for dynamic pricing
- Loyalty rewards and in‑chat coupon management to encourage repeat purchases
- QR code and click‑to‑WhatsApp ad generation for offline‑to‑online conversion tracking
- Real‑time analytics dashboard with funnel visualization, conversion rates, and retention KPIs
- Seamless API connectors for CRMs and other SaaS tools, enabling unified customer data across systems