Flourish Fi is a financial wellness platform that utilizes data-driven insights and behavioral science to enhance client engagement for financial institutions. By offering modular technology that integrates easily into existing applications, it increases online bill payments, transaction volume, and app usage, ultimately promoting better financial habits among users.
Funding
$2.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Financial institutions often struggle to maintain high levels of customer engagement, especially within their digital platforms. Traditional methods may not effectively motivate users to actively manage their finances or utilize available tools, leading to missed opportunities for both the institution and its customers.
Solution
Flourish Fi offers a modular financial wellness platform designed to integrate into existing banking applications and boost customer engagement. By leveraging data-driven insights and behavioral science, the platform incentivizes users to improve their financial habits, such as increasing online bill payments and transaction volume. The technology is designed to be easily embedded, offering configurable elements that match the financial institution's brand and design guidelines. The platform also provides an Intelligence Hub, offering insights into customer behavior to support decision-making and guide the development of tailored solutions.
Target Audience
Flourish Fi primarily targets financial institutions looking to enhance customer engagement, increase digital adoption, and promote better financial habits among their users.
Features
- Modular technology that can be licensed as a full package or in smaller blocks
- Configurable elements that match the financial institution's brand and design guidelines
- Intelligence Hub providing insights into customer behavior
- Gamified financial education curriculum
- Loyalty program integration
- Data-driven insights to personalize user journeys
- Low-code integration for quick deployment