Florence is an online marketplace that connects healthcare organizations with qualified nurses and carers to fill vacant care home shifts efficiently. The platform offers shift management tools and instant notifications, enabling rapid staffing solutions while maintaining high care standards.
Funding
$50.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

Founders
Product
Problem
Healthcare organizations often struggle to efficiently fill vacant care home shifts, leading to staffing shortages and potential gaps in patient care. Traditional methods of finding qualified nurses and carers can be time-consuming and may not guarantee rapid staffing solutions.
Solution
Florence is an online marketplace designed to connect healthcare organizations with qualified nurses and carers, streamlining the process of filling vacant care home shifts. The platform provides shift management tools that enable organizations to efficiently manage their staffing needs, including features for notifying staff of open shifts via SMS and tools to manage multiple agencies. Florence offers rapid staffing solutions while aiming to maintain high care standards by providing access to vetted healthcare professionals.
Target Audience
Florence primarily serves healthcare organizations, including social care providers, NHS facilities, and complex care facilities, seeking to efficiently manage staffing and fill vacant shifts with qualified professionals.
Features
- Access to a network of fully qualified and vetted nurses, carers, and support workers.
- Shift management tools for filling open shifts quickly.
- Auto-fill functionality to notify permanent and bank staff of open shifts via SMS.
- Neutral vendor web application for managing multiple agencies.
- Florence Academy for online training and progress tracking.