Florazu is a B2B marketplace that aggregates cut flowers and foliage from multiple growers into a single online catalog, allowing wholesale buyers to source a wide variety of products with a few clicks. The platform handles international logistics, customs clearance, and provides a unified invoice, while offering dedicated local managers for market insights and quality guarantees.
Funding
Funding not disclosed
Founders
Product
Problem
Flower retailers and wholesalers often must negotiate separately with multiple growers, manage complex international logistics, and handle fragmented invoicing, which increases administrative overhead and limits access to diverse product assortments.
Solution
Florazu provides a global B2B marketplace that aggregates cut flowers and foliage from a wide network of growers and wholesalers into a single online platform. The service consolidates product catalogs, enabling buyers to browse and purchase from dozens of growers with a few clicks. Florazu handles end‑to‑end transport logistics, including customs and import coordination, so customers receive shipments at their desired locations without managing the supply chain themselves. Each buyer is assigned a local manager who offers market insights, product recommendations, and support throughout the purchasing process. The platform also delivers a unified invoice and quality guarantee, simplifying administrative tasks and ensuring consistent product standards.
Target Audience
Primary customers are wholesale flower buyers, florists, and retail chains that need a broad, reliable supply of cut flowers and foliage with streamlined logistics and administrative support.
Features
- Unified catalog of roses, carnations, hydrangeas, alstroemerias, gypsophila, chrysanthemums, foliage, and many other varieties from multiple growers
- Integrated logistics service that arranges transport, customs clearance, and delivery to the buyer’s location
- Single, consolidated invoicing for all orders placed through the marketplace
- Dedicated local manager providing industry insights, trend updates, and personalized assistance
- Quality guarantee and transparent information about the specific growers supplying each product
- Competitive pricing through aggregated buying power across the network