Flood provides a SaaS platform that connects large audiences of telcos and banks to local merchants through geo-targeted offers and rewards. The service integrates into existing popular apps to power local discovery and in-store transactions for emerging markets. This solution enables partners to monetize their user base while facilitating omnichannel commerce for small and medium enterprises.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
CVFounders
Product
Problem
Brick-and-mortar retailers face significant challenges in digitally engaging customers and driving demand within their local geographic areas. The proliferation of super-app platforms creates a competitive landscape where traditional businesses struggle to establish a direct digital presence and monetize their customer bases effectively.
Solution
Flood provides a white-label commerce platform that empowers large digital audience owners, such as telecommunication companies and challenger banks, to create localized marketplaces for brick-and-mortar retailers. The platform integrates mobile wallets, contactless payment processing, and e-commerce functionalities to facilitate seamless customer engagement and transaction management. By leveraging big data analytics and instant reward systems, Flood enables businesses to become the primary digital destination for their customers, driving measurable real-time engagement and fostering a robust local commerce ecosystem.
Target Audience
The primary target audience includes large digital audience owners such as telecommunication providers, challenger banks, and media companies seeking to monetize their existing user bases by offering localized commerce solutions.
Features
- White-label commerce platform for audience owners to brand as their own
- Integration of mobile wallet functionalities for streamlined payments and loyalty programs
- Support for contactless payment processing to enhance in-store and online transactions
- E-commerce tools designed for localized marketplace creation and management
- Big data analytics capabilities for customer behavior insights and campaign optimization
- Instant reward and loyalty program management for sustained customer engagement
- APIs for integration with existing digital infrastructure and third-party services