Funding
Funding not disclosed
Founders
Product
Problem
Consumers often face challenges in consistently stocking essential grocery items like milk, especially when supermarkets have limited availability or when personal mobility is a constraint. This leads to inconvenience and potential disruption in daily routines.
Solution
Float provides a direct-to-consumer delivery service for long-life milk and a curated selection of other pantry staples, including coffee, tea, cereals, and biscuits. The platform allows customers to schedule deliveries based on their individual needs, from one-time purchases to recurring subscriptions. By leveraging UHT (Ultra-High Temperature) processing for its milk products, Float ensures extended shelf life and eliminates the need for refrigeration during storage and transit, offering a convenient and reliable supply chain solution for household essentials.
Target Audience
The primary customers are households seeking convenient and reliable access to staple groceries, particularly milk, with a preference for long-life products and flexible delivery scheduling.
Features
- UHT (Ultra-High Temperature) processed milk products with an extended shelf life of up to 8 weeks before opening.
- Contactless delivery of grocery essentials directly to the customer's doorstep.
- Subscription options offering a recurring discount of up to 5% on milk purchases.
- Multi-buy packaging for milk, providing cost savings on larger quantities.
- Product catalog includes various milk types (lactose-free, skimmed, semi-skimmed, whole), coffee, tea, cereals, and biscuits.
- Recyclable packaging for bottles, caps, and labels.