Flipflow provides a real-time Business Intelligence platform that aggregates and analyzes millions of data points from global retailers, enabling brands and retailers to monitor pricing, stock availability, and competitor activities. This technology addresses the complexities of the retail market by delivering actionable insights that enhance decision-making and optimize competitive positioning.
Funding
$980K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
MSFounders
Product
Problem
Brands and retailers face challenges in monitoring the complexities of the global retail market, including pricing fluctuations, stock availability, and competitor activities across various channels. The convergence of physical and digital retail creates a lack of control, negatively impacting sales and competitive positioning. Traditional market research methods are often costly, lack transparency, and provide aggregated data that is not specific or timely enough for effective decision-making.
Solution
Flipflow offers a real-time Business Intelligence platform that aggregates and analyzes millions of data points from global retailers, providing brands and retailers with actionable insights to enhance decision-making and optimize competitive positioning. The platform enables users to monitor pricing and promotions, track stock availability and assortment, analyze digital shelf presence, audit retail media, and monitor marketplaces and sellers. By delivering precise, real-time market information, Flipflow empowers businesses to control their distribution chain, maximize competitiveness, and optimize brand presence across all markets and points of sale. The platform helps businesses avoid conflicts with distributors, maximize stock and assortment at the store level, and improve sales by adjusting prices and promotional strategies daily.
Target Audience
Flipflow primarily targets brands and retailers seeking to gain real-time insights into the global retail market to optimize pricing, promotions, stock levels, and overall competitive positioning.
Features
- Real-time monitoring of prices and promotions across various retailers and channels
- Tracking of stock availability and assortment to optimize sellout and sales at the store level
- Analysis of digital shelf presence to understand brand visibility and positioning against competitors
- Auditing of retail media placements to ensure compliance and optimize advertising strategies
- Monitoring of marketplaces and sellers to control unauthorized sales and improve DTC sales
- Market analysis providing precise, real-time information on market trends and competitor activities
- Customizable dashboards and reports to visualize key metrics and trends
- Alerts and notifications for price changes, stockouts, and other critical events