FlexPass
FlexPass is a monthly fitness subscription platform that gives users in Cape Town and Johannesburg access to 77+ partner studios, gyms, and wellness facilities through a single pass. The app offers flexible credit-based plans that let members mix activities like Pilates, boxing, CrossFit, and sauna sessions without long-term contracts, plus a free marketplace for studios to fill empty slots and reach new clients.
- AI Agents
- Applications
- Software Only
- Wellness & Fitness Technology
Funding
Founders
Product
Problem
South African fitness enthusiasts often face the choice between committing to a single gym or paying high per-class drop-in prices to explore different studios, which limits variety and makes it difficult to maintain a flexible routine. This fragmentation discourages people from discovering new workouts and wellness activities that might better fit their changing moods and schedules.
Solution
FlexPass provides a single monthly membership that unlocks access to a network of 77+ fitness and wellness studios across Cape Town and Johannesburg. Users purchase credit bundles that function as a prepaid wallet for booking classes, from Pilates and yoga to CrossFit, boxing, and sauna sessions. The platform handles bookings as an agent for partner venues, offering automatic monthly renewal with the freedom to cancel anytime)Skip. This model replaces costly drop-in rates and multiple memberships with one flexible pass that adapts to the user's evolving fitness interests.
Target Audience
Primary customers are fitness enthusiasts in Cape Town and Johannesburg who want variety across boutique studios and wellness venues without long-term gym contracts or high per-class costs.
Features
- One pass grants access to 77+ partner studios and wellness facilities across Cape Town and Johannesburg
- Credit-based subscription system with multiple tiers (Basic, Premium, Pro, Biggest Flex) and monthly rollover of unused credits (up to the package amount)
- In-app booking with partner-specific cancellation policies displayed per class, and credits refunded when cancellations follow those rules
- No-show fee of 70 ZAR or 10 credits starting July 2026, which can be charged automatically to the user's payment method
- Free listing marketplace for studio owners to attract new clients, fill empty slots, and get paid per booking with no-shows covered
- POPIA-compliant data handling with optional sharing of hashed contact details with Meta for advertising measurement