Fletch provides an API-first platform for embedding financial services distribution directly into digital experiences. It offers no-code builders, A/B testing, and advanced analytics to optimize customer acquisition flows. The system integrates essential marketing, payment, and CRM tools to accelerate partnership distribution strategies.
Funding
Funding not disclosed
Founders
Product
Problem
Marketing and product teams often face lengthy development cycles and complex engineering requirements when embedding financial services—such as insurance, payments, or credit—into their digital experiences, leading to delayed launches and sub‑optimal conversion rates.
Solution
Fletch delivers an embedded financial‑services distribution platform that lets businesses design, test, and deploy customer acquisition flows in minutes without writing code. A drag‑and‑drop builder supports complex workflows, quizzes, quoting, and payment collection, while an API‑first architecture provides REST endpoints, webhooks, and SDKs for seamless integration with existing tech stacks. Built‑in A/B testing and statistical significance tracking enable marketers to iterate rapidly and optimize each element of the funnel. Enterprise‑grade analytics deliver real‑time journey mapping, revenue insights, and predictive models, and an AI‑first layer generates personalized content and automated testing scenarios. The platform enforces bank‑level security with SOC 2 compliance, end‑to‑end encryption, and detailed audit trails, ensuring data protection across all transactions. By connecting to over 15 insurance carriers and a wide range of third‑party services (payments, CRM, analytics, communications), Fletch acts as a central integration hub that accelerates partnership distribution and reduces time‑to‑market.
Target Audience
The primary customers are marketing and product teams at fintech, insurtech, and consumer brands that need to embed financial services—such as insurance, payments, or credit—directly into their web or mobile experiences.
Features
- No‑code visual builder with drag‑and‑drop components for complex workflows, quizzes, quoting, and payment processing
- API‑first integration layer offering comprehensive REST APIs, webhooks, and native SDKs for rapid connectivity
- Sophisticated A/B and multivariate testing with statistical significance reporting and smart traffic routing
- Enterprise analytics suite featuring customer journey mapping, revenue dashboards, predictive insights, and custom reporting
- AI‑driven personalization engine for dynamic content generation, flow optimization, and automated test creation
- Bank‑level security stack: SOC 2 compliance, encryption at rest and in transit, audit trails, and data governance controls
- Pre‑built connectors to 15+ insurance carriers and major SaaS tools (Stripe, Adyen, Salesforce, HubSpot, Google Analytics, Twilio, Zapier, etc.)
- 99.9 % uptime SLA and 17× faster iteration speed, delivering up to 80 % cost savings compared to traditional integration approaches