Flaviar
Flaviar is an online marketplace and membership club for premium spirits, offering curated bottles, tasting boxes, and subscriptions. Members get access to rare releases, special pricing, and a points-based rewards program, with options like 90-minute express delivery in select areas. The platform also sells a drinking recovery kit to support responsible consumption.
- Commerce & Shopping
- Consumer Goods
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Spirits enthusiasts often struggle to discover rare and premium bottles, which are scattered across retailers and difficult to find. Traditional online liquor stores lack curation, community features, and access to limited releases, leaving buyers with a fragmented and less rewarding purchasing experience.
Solution
Flaviar provides a curated online marketplace and membership program for premium spirits, combining a wide catalog of whiskey, tequila, rum, and other categories with exclusive member benefits. The platform offers a "Flaviar Black" membership tier that includes special pricing, free shipping on select items, priority access to limited releases, and double points on purchases. Members can also subscribe to curated tasting boxes and themed collections, such as the Whiskey Advent Calendar, to explore new products. The service includes a points-earning rewards program and a "Vault" with access to some of the world's most exclusive spirits. Flaviar also sells a "Resurrection Drinking Recovery Kit" designed to mitigate alcohol's side effects, reinforcing its commitment to responsible drinking.
Target Audience
Primary customers are spirits enthusiasts and collectors in the US who seek rare bottles, curated tasting experiences, and membership perks. The platform also serves gift buyers looking for premium spirits and subscription-based presents.
Features
- Curated catalog of 20,000+ bottle profiles with tasting notes and ratings
- Flaviar Black membership with free 1-month trial, special pricing, and free shipping on select items
- Priority access to limited and rare bottle releases through "The Vault"
- Points-based rewards program with double points for members
- Subscription options including tasting boxes, Whiskey Advent Calendar, and themed collections like "Champions of Bourbon"
- 90-minute express delivery in select locations
- Drinking recovery kit to support responsible consumption