Flare
Flare is a video hosting platform offering a customizable player, global low-latency streaming, and advanced analytics including heatmaps and A/B testing. The service includes a browser-based video editor and one-click Wistia import, with tiered plans starting free and scaling to 50 hosted videos on the Ultra plan.
- Software Only
- Data & Analytics
Funding
Founders
Founder details are not available yet.
Product
Problem
Businesses hosting video content often rely on platforms that offer limited player customization, slow global delivery, and insufficient analytics to understand viewer behavior. This makes it difficult to optimize video engagement and conversion rates, while high costs from major providers further constrain experimentation and scaling.
Solution
Flare provides a customizable video player with global low-latency streaming, advanced analytics, and A/B testing to help businesses optimize engagement and conversions. The platform includes a browser-based video editor, heatmaps, and one-click import from Wistia, offering pro-grade hosting at a lower cost than major competitors. Videos are served from the edge worldwide for instant start times, and users can run two versions of a video with a selectable traffic split to let data determine the winner. The web-based editor allows modification and optimization directly in the browser without installing software, while detailed analytics track plays, engagement, and individual viewer behavior.
Target Audience
Primary customers are businesses and content creators who host video on their websites and need a cost-effective, customizable player with robust analytics to improve viewer engagement and conversion rates.
Features
- Global low-latency streaming with edge delivery for instant video start times worldwide
- A/B testing with customizable traffic splits to compare video versions and optimize performance
- One-click import from Wistia to migrate existing video libraries quickly
- Browser-based video editor for modifying and optimizing videos without installation
- Advanced analytics including heatmaps and single-user breakdowns to understand viewer engagement
- Full player customization with themes, color options, chapters, multi-language subtitles, and password protection
- Domain whitelisting for controlled embedding and distribution
- Tiered plans (Starter, Pro, Ultra) with hosted video limits, bandwidth allowances, and team workspaces