Provides an AI-powered mixed reality (MR) publishing platform that enables brands to transform print, OOH, and digital media into interactive, immersive experiences without requiring app downloads. By using QR codes and advanced image recognition, it delivers real-time MR content that increases viewer engagement, tracks interactions, and supports localized, updatable campaigns across billions of devices.
Funding
$9.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+1Founders
Product
Problem
Traditional methods of creating mixed reality (MR) experiences for marketing campaigns often require app downloads, which can deter potential viewers and limit engagement. Furthermore, tracking viewer interactions and delivering localized content across various devices can be complex and resource-intensive.
Solution
Flam offers an AI-powered MR publishing platform that allows brands to transform print, out-of-home (OOH), and digital media into interactive, immersive experiences without requiring users to download an app. By leveraging QR codes and advanced image recognition technology, the platform delivers real-time MR content directly through a mobile phone camera. This approach increases viewer engagement, enables detailed tracking of user interactions, and supports localized, updatable campaigns across a wide range of devices. The platform allows users to create and publish MR experiences in minutes.
Target Audience
The primary target audience includes marketing teams and brands looking to enhance their campaigns with immersive MR experiences to increase viewer engagement and track campaign performance across various media channels.
Features
- QR code and image recognition-based MR activation, eliminating the need for app downloads
- Real-time content delivery and updates for dynamic campaign management
- Detailed analytics dashboard for tracking viewer engagement and user journeys
- Support for localized content in multiple languages
- Fast image recognition (50ms) and accurate image tracking
- Scalable infrastructure designed for billions of users
- Simple creation and publishing process for MR experiences