Gubbe provides a personalized in‑home support service for seniors, matching each client with a dedicated helper who offers regular companionship, activity encouragement, and assistance with daily tasks and technology. The service delivers tailored activity plans, post‑visit updates for families, and flexible scheduling through a simple three‑step onboarding process, helping older adults stay active and independent while reducing caregiver stress.
Funding
$4.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Family members often have to fill multiple caregiving roles for elderly relatives, coordinating fragmented services and dealing with rotating caregivers that prevent meaningful relationships, while the elderly may experience loneliness, reduced activity, and limited emotional support.
Solution
Gubbe offers a personalized in‑home support service that matches each client with a dedicated helper who provides regular visits. The helper delivers companionship, encourages outdoor and physical activities, assists with daily living tasks, and offers technology and life‑skill support such as video‑call setup. Each visit is tailored to the individual's interests and needs, and families receive concise updates after every session, giving them peace of mind. By focusing on consistent human connection, Gubbe helps seniors stay active, maintain independence, and reduce the caregiving burden on families.
Target Audience
Primary customers are families in the Nordic region caring for elderly relatives who need supplemental companionship and assistance, as well as seniors seeking regular, personalized support to maintain independence.
Features
- One dedicated helper assigned per client to build a trusted, long‑term relationship
- Customized activity plans that include gentle exercise, outdoor outings, and social engagement
- Assistance with everyday tasks such as grocery shopping, meal preparation, and household chores
- Technology support for video calls, online shopping, and other digital services
- Post‑visit summaries sent to family members for continuous reassurance
- Flexible scheduling through a simple three‑step onboarding: needs assessment, helper matching, and introduction visit