Fixture
Fixture is an agentic CRM that automatically captures contacts, conversations, and deals from email, calendar, Slack, and meeting tools, eliminating manual data entry. It self-updates deal records, prepares meeting briefs, drafts follow-ups, flags at-risk deals, and can be delegated tasks like prospecting through natural language or connected AI agents.
- Sales Technology
- AI Agents
- Artificial Intelligence
- Software Only
- Enterprise Software
Funding
Raised to date
$500KRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Founder details are not available yet.
Product
Problem
Sales teams spend excessive time on manual CRM data entry, pipeline review, and follow-up tracking instead of selling. Critical context from emails, meetings, and Slack threads gets lost, leading to stale deal records, missed follow-ups, and deals going cold without warning.
Solution
Fixture is an agentic CRM that maintains itself by automatically capturing Contacts, conversations, and Deals from email, calendar, Slack, and connected meeting tools. It reads emails and transcripts to update deal records, prepares users for meetings with briefs and talking points, drafts follow-ups based on web activity or account changes, and flags at-risk deals. Users can ask Fixture questions in natural language and delegate tasks like prospecting—finding lookalike companies, emailing them, and booking meetings. When a deal is won, Fixture moves it through pipeline stages and hands it to onboarding automatically.
Target Audience
Primary users are sales teams at B2B companies—particularly account executives, sales leaders, and revenue operations professionals—who manage complex, multi-touch deal cycles and want to reduce manual CRM administrative work.
Features
- Self-updating CRM that reads emails, transcripts, and Slack threads to automatically update deal records, pipeline stages, close dates, and account memory
- AI-powered meeting prep that builds briefs with attendee backgrounds, deal context, "where it stands" summaries, and suggested talking points
- Automated follow-up generation based on conversation promises, e-signatures, and deal triggers, with due dates assigned automatically
- At-risk deal detection that flags quiet accounts and drafts check-in messages, then clears flags when replies arrive
- Web activity tracking that identifies returning companies and contacts who visited pricing or security pages, then drafts outreach messages
- Slack integration that processes single messages to move deals through negotiation, prep legal sign-off, draft briefs, and schedule review meetings
- Lookalike prospecting that researches similar companies, sends personalized emails, books meetings, and adds them to the calendar
- MCP-compatible API allowing users to connect Fixture to AI assistants for delegated CRM operations with full audit logging