FitX creates custom running shoes by capturing each runner’s foot geometry with a phone‑based 3D scanner, eliminating the need for store visits or special equipment.
Funding
Funding not disclosed
Founders
Product
Problem
Many runners experience discomfort, injury, or suboptimal performance due to ill-fitting running shoes that are designed for generic foot shapes. Traditional shoe sizing cannot account for individual variations in arch height, instep volume, heel width, and other foot geometry.
Solution
FitX addresses this gap by enabling runners to create a personalized shoe using a phone‑based 3D foot scanner. The scan generates a digital Fit Profile that captures the exact dimensions of the user’s foot. This profile drives the production of a custom 3D‑printed midsole tailored to the runner’s arch height, instep volume, heel width, and other key metrics. The resulting shoe fits precisely from the first wear and can be refined over time as the runner provides feedback, allowing future pairs to evolve with the user’s changing needs.
Target Audience
FitX targets individual runners—particularly serious hobbyists and performance‑oriented athletes—who seek a shoe that matches their unique foot anatomy and reduces fit‑related issues.
Features
- Mobile 3D foot scanning app that captures full foot geometry without special equipment or store visits
- Automated creation of a Fit Profile that defines individual arch height, instep volume, heel width, and other dimensions
- Custom 3D‑printed midsole manufactured to match the Fit Profile, delivering a shoe that conforms to the runner’s foot shape
- End‑to‑end digital workflow from scan to production, reducing lead times and eliminating manual fitting
- Feedback loop that updates the Fit Profile based on wear data, enabling iterative improvements for subsequent shoes
- Compatibility with standard running shoe uppers, allowing users to choose style while retaining a custom fit