Fiture offers a smart fitness mirror equipped with Motion Engine technology that provides real-time feedback and gesture controls for personalized workouts. This solution eliminates the need for multiple devices by integrating fitness classes and performance tracking into a single, aesthetically designed unit, enhancing the home workout experience.
Funding
$1.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

Founders
Product
Problem
Many individuals struggle to maintain proper form and track progress during home workouts, often leading to ineffective training or injuries. Existing solutions require users to juggle multiple devices for class instruction and performance monitoring, creating a fragmented and cumbersome experience.
Solution
Fiture offers a smart fitness mirror that integrates on-demand classes, real-time feedback, and performance tracking into a single device. The mirror utilizes Motion Engine technology to provide guidance on form and count repetitions, allowing users to optimize their workouts. Users can choose from a variety of classes, track their progress on leaderboards, and compete with the Fiture community. The system also offers gesture and voice controls for a seamless, hands-free experience.
Target Audience
Fiture targets individuals seeking a convenient and effective home fitness solution with personalized feedback and a variety of workout options.
Features
- Integrated fitness classes across various disciplines, including barre, HIIT, dance cardio, boxing, yoga, and strength training, with new classes added weekly
- Motion Engine technology that provides real-time feedback on user form and counts repetitions
- Gesture and voice controls for hands-free navigation and workout adjustments
- Performance tracking, progress monitoring, and leaderboard integration for motivation and competition
- Mobile app (Fiture Go) to play workouts on mobile devices
- Bluetooth connectivity for integration with smartwatches and heart rate monitors
- Support for multiple user profiles (up to 7) per membership