Fitly.ai utilizes computer vision to provide precise fit recommendations based on users' existing garments, enhancing the online shopping experience for apparel. By addressing fit anxiety, the platform reduces return rates by up to 50% and increases conversion rates by 20%, benefiting both consumers and retailers.
Funding
$270K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Online apparel shopping suffers from high return rates due to "fit anxiety," where customers are unsure if clothing will fit properly. This uncertainty deters purchases and leads to significant reverse logistics costs for retailers.
Solution
Fitly.ai employs computer vision technology to provide personalized fit recommendations for online apparel shoppers. Users upload images of their existing, well-fitting garments, allowing the AI to learn their size and fit preferences. This data is then used to predict the optimal size when shopping for new items from participating retailers, increasing purchase confidence and reducing the likelihood of returns. The platform aims to improve the online shopping experience by providing accurate fit information without requiring sensitive body measurements.
Target Audience
The primary target audience includes online apparel retailers seeking to reduce return rates and increase conversion rates, as well as consumers who experience uncertainty when purchasing clothing online.
Features
- Computer vision analysis of user-provided garment images to determine fit preferences
- AI-powered size recommendations based on learned preferences and retailer sizing data
- Integration with online apparel retailers to display personalized size suggestions
- Secure and private analysis without collecting sensitive user data